Actively creating, and engaging with, positive online conversations about your brand and the local community can encourage others to participate in that conversation, and generate more buzz and visibility for your business.

Replying to the review is a chance to speak to these people too, and do some subtle marketing

Everyone is looking. 90% of consumers now read online reviews for local businesses ( BrightLocal). The public, including potential future customers of the business, may read this review.

It’s only polite. And with an online review, the compliment is public.

If a customer gave you a compliment in real life, you would say thank you.

Here’s why you should always respond to a positive review: Remember, online reviews and review sites are public, so the positive conversations that happen about your brand here can do wonders for your business! Responding to a positive review is an easy way to engage with happy customers that benefits both your brand identity, and your one-to-one relationship with that customer. If a good customer leaves a glowing five-star review, it can’t get any better than that, right? Actually, it can. Responding to positive reviews is just as important as responding to negative reviews. Having a strong reputation is a cornerstone of any business' digital presence, and helping businesses navigate the complex waters of reputation and online reviews is a great value-add to other marketing services. Review response is also a service that companies may offer to local businesses, as online reputation is a valuable aspect of marketing. How does a business respond to online reviews? Do positive online reviews need to be responded to at all? How do you respond to a negative review? All these questions and more are covered here so you can leverage your online reputation to grow your business. Responding to online reviews is another critical piece in not only building a positive online presence, but also in encouraging other consumers to leave their feedback and engage with your business. Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their purchasing decisions, and that the minimum rating they'll engage with is 3.3 stars ( Podium).

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